Tracking information is stored on a database and is available online to it’s client’s. This data can be used to analyse interest in specific areas of your E-Brochure. This will help you see trends such as:

• Are they interested in one aspect more than another? (and therefore can this knowledge be used for better targeting)
• Are the right people reading the information?
• What downloads were used?
• How often did people return to the information?
• Did they forward it to anybody and did they read it?